The essence of an asset management company lies in generating strong returns with the capital entrusted to us by our investors. The financial market is one of the most competitive and unforgiving industries - no matter how many people marketing may reach or connect with, investors will eventually leave if performance does not follow.

That’s why it’s essential to continuously attract new investors while maintaining close relationships with existing ones, regardless of performance cycles. The core role of marketing is to identify the unique strengths of each fund, align them with current market conditions, and communicate their value in a compelling and transparent way.

For investors who may be unsatisfied with results, it is equally important to explain the causes and our future plans with honesty and sincerity. Beyond formal responses, earning trust as a reliable investment manager is what truly builds lasting relationships with our investors.

The essence of an asset management company lies in generating solid investment returns based on the trust and capital entrusted by investors. The financial market is one of the most objective and demanding environments - no matter how many people marketing professionals meet or how much rapport they build, investors will ultimately leave if performance does not follow.

That is precisely why it is critical to continuously attract new investors while maintaining relationships with existing ones - whether performance is strong or temporarily underwhelming. The core role of marketing is to identify the unique appeal of each fund in line with market conditions and communicate it in a persuasive, credible way.

Moreover, when investors are dissatisfied with performance, it is essential to address the reasons and future plans with honesty and sincerity. Beyond formal responses, earning the trust that “this is a reliable asset manager” is the most important factor in building lasting relationships with investors.

The Marketing Division consists of three teams: the Sales Solutions Team, the Sales Planning Team, and the Product Strategy Team.

The Sales Solutions Team gets out into the field and executes. Its primary role is meeting directly with private bankers (PBs) at retail branches and with corporate and institutional beneficiaries to introduce our investment products, and it is also responsible for coordinating with distribution companies so that funds are supplied in a timely manner. The role suits individuals with strong presentation and communication skills, quick thinking, and a solid understanding of the financial markets.

The Sales Planning Team supports sales activities with materials. It handles planning and management functions, including the design of new funds, the production of sales materials, the management of investment performance and investment data, and the preparation of asset management reports. Because much of the work involves handling data, the role suits individuals with a strong aptitude for numbers who can produce clear, concise materials on a timely basis.

The Product Strategy Team is responsible for contract management, disclosure, and responding to inquiries from the financial regulatory authorities. The team must respond proactively to changes in policy and regulation; it prepares the contractual documentation required for newly launched products to satisfy legal and regulatory requirements, designs the approach to investor communications, and carries out the related documentation and disclosure filings. As the work deals with laws and regulations, it demands greater diligence and precision than any other department and suits individuals with strong, accurate drafting skills.

There are several key skills needed to succeed in the Marketing Division.

First, a solid understanding of financial products is essential. While much can be learned on the job, having prior interest or experience with investment products - such as fund structures or fee systems - makes the work much easier to grasp.

Additionally, prior internship experience in a related financial field or direct experience with stock investing can be highly valuable, as it helps in communicating effectively with investors.

Since the Marketing Division handles extensive communication and materials production, the ability to write clearly and concisely, along with the skill to organize reports in a visually engaging way, are both strong advantages.

There are three things that best describe the culture of our Marketing Division.

First, it’s a culture that values ideas. When someone brings a new initiative to the table, everyone offers full support. Good ideas are developed together through open discussion, and there’s a genuine sense of collaboration where anyone can be a helper.

Second, we embrace a flat and collaborative work culture. There’s no notion of “the junior should handle this” or “the manager doesn’t do that.” Work is shared fairly across the team, and roles are naturally divided based on each member’s strengths and responsibilities.

Third, it’s a culture that encourages -but never forces - growth. We believe growth should happen organically, and opportunities naturally follow. The organization never imposes pressure under the name of development; instead, we value professionalism driven by each person’s passion and sense of ownership.